椿まつり（お椿さん）
Ehime · Shikoku
Matsuyama's traditional festival 'that calls spring to Iyo,' held at Tsubaki Shrine (Iyozu-hiko-mikoto Shrine). Over three days huge crowds visit for business-prosperity blessings amid long avenues of night stalls; one of Ehime's largest winter events.
Happens every year
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