Hidden JapanBetaEarly access — we're polishing Hidden Japan every week.
HomeExploreEventsSign in
Sign in
Trips
Explore
Ask
Events
My Japan
Hidden Japan

A discovery engine for the rural villages, sacred mountains, and authentic experiences that define the real Japan.

Discover

  • Destinations
  • Live events
  • Travel guides

Plan

  • Travel Buddy
  • Itineraries
  • Saved
  • My Japan

About

  • Our mission
  • Pricing
  • Contact
Privacy PolicyTerms of UseCookiesAffiliate Disclosure

Some links are affiliate links — Hidden Japan may earn a commission at no extra cost to you.

© 2026 Hidden Japan

  1. Home
  2. Explore
  3. Shikoku
  4. Uchiko Merchant Town
Back to explore
Uchiko Merchant Town

Wikimedia Commons / CC BY 2.0

Uchiko Merchant Town

内子町

Ehime · Shikoku

Uchiko Merchant Town is renowned for its well-preserved Edo-period buildings that showcase the wealth of wax merchants. The town features a vibrant kabuki theater and a charming street dedicated to traditional washi paper, making it a unique cultural experience.

Why we picked it

Many travelers overlook Uchiko in favor of more famous destinations like Matsuyama or Takamatsu.

Best season
Spring
Crowd level
Moderate
Rating
4.3· 571 reviews
Opening hours
Daily 9:00 AM – 4:30 PM

Usual hours — confirm with the official site for holidays + seasonal closures.

Admission
Free to walk the Yokaichi-Gokoku merchant street. Kami-Haga-tei (the main historic house) charges ¥500 adults / ¥250 children; a 3-museum combined ticket is ¥900 / ¥450 (discounted to ¥700 / ¥350 through end of 2028).
Nearest station
Uchiko Station
Website
town.uchiko.ehime.jp/site/hozonsenta/kamihaga.html

Today

9:00–16:30

Admission

  • Free to walk the Yokaichi-Gokoku merchant street. Kami-Haga-tei (the main historic house) charges ¥500 adults / ¥250 children; a 3-museum combined ticket is ¥900 / ¥450 (discounted to ¥700 / ¥350 through end of 2028).

Stored weekly hours

Daily 9:00 AM – 4:30 PM

How to get there

From Takamatsu Station · ~2h 28m by car

Tags

historycrafts

Location

More in Shikoku

Continue exploring

Hotel Iya Onsen

Hotel Iya Onsen

Tokushima

Komo Cape

Komo Cape

Ehime

Tatsukushi Coral Shore

Tatsukushi Coral Shore

Kochi

Mount Ishizuchi

Mount Ishizuchi

Ehime

Otsuka Museum of Art

Otsuka Museum of Art

Tokushima

Karihama Terraced Fields

Karihama Terraced Fields

Ehime

Awa Odori Kaikan

Awa Odori Kaikan

Tokushima

Waraya

Waraya

Kagawa

Your turn

Plan a trip like this — free

Built from 2,650+ verified hidden places — real routes, ferries, and events matched to your dates. Yours takes about a minute.

No credit card, plan your first trip now!